10 tools for Real Estate Agent Marketing
Real estate agents need a lot of innovative tools that will make their businesses more visible and exposed to potential customers, and this is where marketing for real estate becomes crucial. These tools will enable real estate agents to follow up with old customers who might refer them to other prospective buyers and will help them identify the needs of the new ones. These marketing tools are designed to provide real estate agents with more information and insight to have their business optimized and to be able to provide better services to their old and new clients. In this article, we highlight the best ten tools for real estate agent marketing.
Building your online presence on social media: Working on building your online presence is recommended by any successful real estate marketing agency. You can work on building your Facebook page to create and strengthen the interaction with your current and prospective clients. You can use your Facebook page to post your listings and to know what your clients are interested in. It is a great way to reach a large number of clients for a fixed cost. You can also use your Twitter account to post relevant hashtags that will help your customers search for the right listings. Pinterest is another social media platform that you can use to promote your real estate business. Pinterest helps you connect with other people who are interested in other areas that are related to real estates like interior decoration and moving. When people are searching these topics, they are more likely going to find your real estate website. Hiring a real estate social media marketing agency will be useful to the growth of your business.
This allows people to check out your profile to know the truth about your real estate business. People don’t usually spend time on viewing your newsfeed on LinkedIn, but they will be exposed to your network. By adding people to your network, you will get to be exposed to more prospects who will be interested in your real estate business, and this is the key to successful marketing for real estate.
This is a free tool that will allow you to market your business to your clients in an easy and accessible way. It is the second largest search engine after Google and people who are interested in real estate will probably use YouTube to search for the right results. You must be able to create content that users will find interesting on YouTube, like virtual video tours or real videos of the listings you are offering.
This is a tool that is specially designed for real estate agents to build their websites. The company offers tools that will help with branding, creating the website, creating the right messaging techniques and will build the adequate marketing campaigns. If you are worried that your emails will be discarded by clients, then Brickwork will be the answer for you. They create the right content for your emails so that they become of real value to the clients.
Real estate agents get to process tons of data every day, and they must do this efficiently to turn cold leads into hot leads that are ready to make purchases and generate money. They will help you understand the relevance of the data that your website gathers to help you gain more cash.
5. Google Analytics:
This is another marketing tool that will help real estate agents effectively sort and analyze valuable data. Usually dealing with a large amount of information can be overwhelming but Google Analytics will help you identify the specific data that matters and which pages are getting the best views.
Video marketing is on the rise, and in 3 years’ time it will make up for almost 80% of the online marketing activity, and now it makes up to one-third of all online search. The truth is that people love videos because they allow them to see what they are buying and this is why home listed with videos will get four times more inquiries than those listed without one.
Social media accounts are crucial for the growth of your real estate business, but they require a lot of time and effort to populate them and to fill them with potential customers. Hootsuite is a social media productivity tool that will help you manage your social media accounts to keep them active and engaging as a successful tool of your real estate social media marketing plan.
8. Realty NC:
This tool allows real estate agents to post live stream tours of different listings and share them with buyers. Potential buyers can go back and view these tours whenever they want. This tool makes the interaction easier between real estate agents and potential buyers.
9. Talk Live Chat:
This tool allows you to answer the questions of your potential customers in real time. You will be able to monitor your clients’ interactions and to stay at the top of your game.