Eight myths about Marketing for Real Estate Agents
The proper marketing for real estate business will ensure that are allocating the resources in the right way to achieve maximum benefits. Marketing involves creating a successful brand image and creating a sales funnel of potential customers that will keep on generating money for your real estate business. Creating and maintaining the right marketing strategies is a key factor in the success of any real estate business. Below are ten marketing myths that should be avoided. If you believe in any of these myths, then it is time to re-evaluate your marketing strategy.
Marketing is the same as advertising:
Advertising for your real estate business involves a single promotional activity. Your advertisement could be found in a magazine or digital on a social media platform. But marketing for real estate is a different story. It is proper development of the services offered by your real estate business, understanding the customers’ and market needs and creating ongoing relationships with customers that will lead to continuous success. You need a real good real estate marketing agency to be able to do that.
Word of mouth marketing is enough:
Word of mouth is important for the marketing for real estate but is not enough. If you want to develop a successful marketing strategy for your business, then you must choose a qualified real estate marketing expert that will offer appropriate services. Consider different tools of traditional and digital marketing that aim at promoting your real estate services.
Digital marketing is all you need:
Some real estate agents will think that digital marketing is enough. Of course using the social media platforms is very effective in marketing your real estate business, but it is not enough. The right marketing strategy will involve the combination of different marketing approaches to reach the greatest number of customers. This includes traditional marketing, direct emailing, and calls in addition to different social media platforms aimed at the real estate social media marketing that offer different ways of engagement with potential customers.
SEO is a one-time activity:
Many real estate business owners will devote some money for SEO only once and don’t consider doing this again in the next quarters. This is a huge mistake because SEO like any other marketing tool needs proper maintenance. If you use SEO to optimize the keywords and the website design, you will probably get the results you want only once. You need to have your website maintained and properly adjusted for SEO. You will have to monitor your website performance to increase or decrease the amount of money devoted to SEO optimization. Search algorithms are changing all the time, and so your real estate SEO has to be reviewed and renewed regularly.
Your web content doesn’t need to be updated:
Some real estate agents think that once a website is set and has proven to be working that there is nothing that can be done. This is another mistake. Your web content has to be regularly updated to better match with the ever-changing customers’ and market needs. If your website seems to be outdated this will ruin your image as a reliable real estate agent who offers up-to-date services.
People will buy what is offered at the lowest prices:
This will encourage some real estate marketers to offer the cheapest services possible. This is not always true. Understanding the nature of your potential customers and the products you are selling will affect the price you are offering. If you are offering high-quality real estate units, then you don’t want to offer a very low price that would make your customers suspicious. Remember that real estate is an investment related business where people are not buying products that they can only use once.
Great units will sell themselves:
This is a big mistake. Even if you are offering the best offers, customers will have the chance to search and examine hundreds of other offers that are available online and offline. Most likely, customers will never buy at first glance. They will conduct a deep market search that will involve a lot of information about the real estate agent and the services offered. This means that you need a good marketing strategy to stand out in the face of other competitors. If you think that your business will sell itself, then you will fall behind.
Huge web traffic means that your digital marketing is successful:
Huge web traffic will create a high number of clicks for your real estate business, but the quality of these clicks determines the success of your real estate marketing strategy. Your website should be able to generate meaningful clicks that will turn visitors into real customers. This means that your website should be designed to address the needs of customers to generate sales and money for your business.