You should use the internet to promote your real estate business because it will enable you to reach more customers, to build more successful relationships with them and to promote your products and services more confidently. But the internet is a risky business, and unless you know exactly what to do, you might be lost. Real estate SEO is one of the most important tools to help your business grow. SEO optimization is a crucial need to have your business viewed and exposed. Optimizing your business for SEO will ensure that appears at the top of search results which grants you more exposure and will guarantee that you get a flow of more leads every day. In this article, we are offering the best real estate SEO tips that will help your business grow and succeed.
1. Local keyword search:
SEO for real estate is all about the right keywords. Most people will try to look for homes by typing a local area or neighborhood first in the search bar. If you need your website to appear in search results, then you must make sure that these keywords are included in your website. Most real estate websites will work in multiple cities and regions, but at the beginning, you should focus only on the main one and then expand. Once you have established a niche and showed some success, you will be able to expand to other areas.
2. Make your website a resource
Include information on your website about the amenities and facilities offered in a certain neighborhood, this includes schools, malls, and community centers. This will ensure that your website will appear in search results even when people are looking for these services.
3. Make your website more targeted and specific:
SEO for real estate agents is all about being specific. The more targeted and specific the website is, the more exposure you will gain to your customers. By focusing on a state or a region, you are probably not attracting the right audience. People will look for homes in a certain city or neighborhood, and they want to know which real estate agents will offer homes in that particular area.
4. Write Blog posts about the specific homes that you want to sell:
A real estate SEO consultant will advise you to write blog posts. Among the hundreds of listings that you offer every day, there will probably be some specific listings that you want to sell more than others. The best way to do that is to write specific blog posts about them. This will ensure that they get more exposure. Each blog post will target a specific address or keyword that prospective buyers will search. The target keyword should be used in the Meta description, in the title tag, in the photo files and in the content itself.
5. Use photos and videos for marketing for Real Estate:
Photos and videos are great to attract attention to specific listings. Home buyers would love to have a video tour of a home before they take the decision to see it and buy it. It will be a good idea to include testimonials in your videos too. These testimonials and reviews will add a lot to your credibility. The best time to get those is after you sell a home to someone. Customers will be satisfied, and this is the right time to ask for a review.
6. Make your site mobile:
Many real estate SEO services will offer this option. Making your mobile site friendly will increase the amount of exposure and sales because people are using their mobiles more often every day. Potential home buyers will use their mobiles to look for new homes wherever they are. Almost 90% of home shoppers will use their mobile devices to search for homes before they make a purchase. A responsive design that will offer information about directions to get to the house, different prices, features, company’s inventory, reviews and information to call or contact a broker are important to include on your mobile website to better rank for SEO purposes.
7. Get your website listed in directories:
There is a great potential of exposure and increase in sales by listing your company’s website in the right real estate directories because they get a large number of visits and views every day.
8. Use social media:
Social media is a great tool to welcome and attract new customers every day. It also helps you build and work on the relationships with current and old customers. It is important to have a strong media presence on Facebook, Twitter, Instagram and Pinterest to know where your potential customers are more likely going to be. A strong interaction on different social media platforms will indicate reliability and will help build trust and help you work on your image as a reliable real estate agent. When customers view you as a reliable real estate agent, they will mention your website, and this will ensure that you will appear in more search results.