SEO for Real Estate agents-7 things to avoid
The successful real estate SEO is crucial for the success of any online business. This will ensure that your real estate business is getting the right exposure and that the relevant clients can click onto your website. But there are a lot of mistakes that can affect the efficiency of your SEO and the success of your website. These will eventually affect how your real estate business will perform in the highly competitive market. These are the top 7 things to avoid to have successful SEO for real estate:
Apart from the fact that keyword stuffing is penalized by search engines, it also makes your website look unnatural and unreal. You need to build your website in a way that will be engaging and informative. If your website offers irrelevant information, users are less likely going to visit your website again. This maybe worked in the past but now keywords should be found in several parts of the website, in the meta description and different landing pages but should be found and included naturally to be relevant so that your website will rank high in search results.
Writing content for SEO purposes:
It is important that your content should be optimized for the right keywords that will affect the SEO of your website, but this is not what you need to have in mind when you are writing your content. A real estate SEO expert will advise you to hire someone who will write content that is intended for the users. This content should be designed to answer the questions of the customers and to address their needs. After writing this content, you should be able to insert the right keywords that would help your site rank high in search results.
Posting duplicate content:
Posting the same content to different pages of your website will cause more harm than good. It is normal and also good to include the same primary, secondary and long tail keywords in several parts of your website because this will ensure that your website will rank high in search results, but you should never copy paste large chunks of your content on different parts and pages of your real estate agency website.
Failing to update your content:
When your content is not updated, this will damage your credibility as a reliable real estate agent. It will also damage your ranking in website results. All your content should be updated regularly by an experienced real estate SEO services provider. Seo is not a one-time thing, but it is an on-going process of editing and examining different elements of content to make sure that your website is properly updated. Some content topics are time sensitive like the latest interest or mortgage rates. These need to be revised periodically by a real estate SEO consultant to make sure that your website is offering relevant and real information. Your website should also be properly checked for broken images and links. These will harm your website and will damage your ranking.
Linking to bad links:
Always linking your website to bad websites that cause a lot of spam or that adopt black-hat SEO strategies will damage your website. Google usually penalizes websites that do these things and would demote their rankings in search engine results. The best thing to do is to be careful about relevance. Your links should be relevant to your business, your customers, and your content. Also, make sure that you are adding the links in the right context. Failing to do so will harm your SEO ranking and will make your website unprofessional compared to other websites that deal in the same field of business.
Ignoring to create successful white hat off-page SEO strategy:
Working on your on-page SEO is not the only thing that you can do to make your business successful. You also need to work on your off-page strategy that will ensure that your website will rank high in search results. This includes building successful relationships with bloggers, reporters, and people who work in related business areas to feature their content on your website. You will also be able to feature your content on their websites.
Forgetting to check your Google Analytics account:
When you fail to constantly analyze the metrics of your website, email campaign, and social media marketing, you will not be able to update and work on your SEO campaign. You should always be able to measure and analyze this kind of data that will show you which pages earned you the most clicks and which keywords proved to be more successful. This will also give you an idea about the content that needs to be updated and the bad keywords that need to be replaced.