A lot of real estate agents are unaware of the great marketing opportunities that social media can offer them. They are often scared of social media or avoid using it, depriving themselves of the high growth potential that social media can bring to their businesses.
Social media can help you as a real estate agent to get more in touch with your current and potential clients. It can also help build trust and spread your marketing through a lot of connections. In this article, we have some of the most important social media tips for real estate agents.
1. Set up a Facebook page:
This is the first step to real estate social media marketing. Avoid using your personal account on Facebook because it will seem unprofessional. Also setting up a page will enable you to run contests and to see statistics related to the number of visitors and interactions. This will make your business more exposed, and more people will learn about it.
2. Post about your neighborhood:
This will show potential customers how enthusiastic and how involved you are with the area you are selling. If there is a facility like a community center or something of that sort, post about it and show the audience that you are well informed. Also, make sure that you are well informed about the events going on in the neighborhood. You can even invite your fans to neighborhood events where they get to see everything.
3. Use images on your Facebook page for marketing for Real Estate:
Statistics show that posts that contain images are more engaging that those that contain text only. These will be seen and shared by your fans, and more people will see your posts.
4. Run contests:
Contests are great tools at keeping your fans engaged and interested in your posts and your page. It is a way to develop deeper relationships and to have fun with them. You will be able to build your image as a real estate agent who listens, and you will be able to know what you potential customers like and dislike which could offer great information that you need to better promote your business.
5. Post your listings:
It is no-brainer that the purpose of using social media is to get more exposure for your business and this is what you do when you post your listings on Facebook. The rule is to post 80% about lifestyle and staying connected with your clients and 20% about your business. Make sure that the listings are engaging and are maintaining the personality of the Facebook page. Your Facebook page will tell a lot about yourself and your business but should also contain valuable information about the listings you offer including the price, the options, and the locations. The key is to keep your posts engaging.
6. Tweet tips for staging and moving:
You can use your Twitter account to tweet tips for clients about better options for staging their homes if they want to sell them and how to move efficiently. Post links to articles and videos that would show clients how to make packing and to move less stressful and how to present their homes for sale.
7. Tweet questions to your followers:
Make sure that you choose engaging questions that will keep your followers engaged. This will encourage the interaction between you and your followers and between different followers.
8. Use the right hashtags:
Using the right hashtags is very important on Twitter because it will allow your posts to more seen and viewed by interested followers. Use the relevant hashtags to make sure that your tweet will appear in the right searches.
9. Use mentions to keep in touch:
Again the social media is very powerful at creating personal and strong relationships with clients. By mentioning clients and addressing them, you are building your image as someone who cares and listens. Answer questions and don’t forget to mention your clients in the answers.
10. Tweet about your listings:
Again use the 80/20 rule to post about your business. Use Twitter to stay connected with your clients but don’t forget to use it to promote your business too. Use an engaging way to post your listings and to keep your clients interested.
11. Set a board on Pinterest about the neighborhood:
If you plan to sell properties, then you must sell the neighborhood first. This is what any real estate marketing expert will tell you. Pinterest offers a great way to talk about the facilities and amenities in your neighborhood.
12. Set up boards about home décor:
These will appeal to people who are interested in interior decoration and will enable you to reach more customers who might be looking for a new home that they want to redecorate.
13. Make a special board for your listings to create a real estate social media marketing strategy:
Again don’t forget to use Pinterest for your listings and make them visible.