Real estate agents usually have a problem with understanding the real meaning of SEO, although it is the only way to make your business boom after the traditional ways and tools become less useful. Search Engine Optimization or SEO is the only way that will help your real estate business become more exposed and available to potential buyers by ranking high in the search engine results. But real estate agents should understand that SEO is not an instant tool that will immediately reflect in more sales. It is an on-going work of adaptation to optimize your business for the ever-changing business environment. But before understanding what real estate SEO is, you should first understand what it is.
What is SEO?
Seo for real estate involves a collection of methods and tools that will improve your website visibility in search engine results. When you are using SEO effectively by hiring a real estate SEO consultant, your website will appear among the top results that potential buyers will probably view as more reliable. These methods include the inclusion of targeted keywords and phrases, improving the website content, creating links and reducing bounce rate.
SEO will take some factors into consideration when ranking your site among different search engine results. If you want to appear in a certain search result, you must make sure that your website is optimized for it.
How can SEO benefit real estate agents?
1. Creating more traffic and conversions:
High rankings will not create traffic but will certainly help to do so. Research shows that more than 60% of online users will click on one of the top three search results that appear after any search. This means that to be viewed and get more exposure to customers you must make sure that you are among the top. SEO is the way to do that in an affordable and easy way.
2. When you are using specific keywords to rank for a certain search result, remember that quality is as important as quantity.
This means that the words you choose become crucial for the ranking of your website. General and broad terms will help your web page appear in more search results but might not lead to actual sales. That is why keyword localization becomes crucial. You will only appear in specific search results but the people who land on your page are more likely to want your products and will probably make a purchase, and this is the difference between creating traffic and creating conversions.
3. Higher ROI:
SEO is more profitable than other marketing methods and will continue to generate revenues for your real estate website. The price you pay for SEO will depend on a variety of factors including the scope of the project and the services offered. Based on your needs as a real estate agent, your company will be able to determine the amount of money they pay for SEO and whether you choose to pay per hour or monthly. While the costs are relatively low, the Return on Investment is huge once you start to opt for SEO. Your sales and revenues will multiply by six folds at least within months of adopting SEO methods.
4. Create brand awareness:
When your site sits at the top of search results, more prospective buyers will get to notice the name. Search results that don’t appear at the top will always remain mysterious to potential buyers because they haven’t heard about them. On the other hand, by creating brand awareness, more customers will try to click your site and get in touch with you, and this means that they will follow your content on social media, share your content and click email offers. This automatically helps your ranking become higher.
What are the best SEO tactics that you need to follow?
1. Use long tail keywords:
Short tail keywords create general and broad terms that will not help you get the right traffic for your website. Instead, opt for long tail keywords that will target the right audience. This will help you skip irrelevant traffic that won’t benefit your real estate business.
2. Learn how and where to use your keywords:
Your keywords must be included in your URL and page title to rank for SEO. Also, you must be careful about including the keyword in your content at least once or twice without stuffing it like this can be penalized by Google. Keyword stuffing will make your content difficult and unnatural to read.
3. Pay attention to content:
Make sure that you have the right content strategy that is relevant to the keywords that you have chosen.
4. Don’t forget to link:
Always link new blog posts to older posts or other pages on your website. This will have a cumulative effect on your ranking.